📄️ Table of Contents
The book is divided into two parts. The first part is called Create and offers tools and step-by-step guidelines on how to create remarkable stories and write engaging press releases. The second part is called Show, and covers techniques to get your story published in the media and mechanisms to measure the impact of the media coverage attained.
May 9, 2015. I will always remember that date because it changed my life forever. On that day, my startup was featured in the news of a major Spanish TV channel and I became a successful entrepreneur overnight. The website crashed due to the huge amount of visitors and my phone was receiving so many calls and texts that the battery couldn’t take it. But this was just the beginning: during the following months, we were featured in thousands of media outlets from all over the world and we made over one million euros with a non-existent marketing budget — and the product wasn’t even finished.
📄️ THE NEWS-WORTH CANVAS: The ultimate tool to create newsworthy stories
📄️ THE NEWS BUILDER: Turning the canvas into a press release
The news builder
📄️ DINOSAURS: Success cases in the media landscape
Dinosaurs like Elon Musk or Donald Trump
📄️ CONTACT THE MEDIA: How to contact journalists and get them to publish articles
How to contact journalists
📄️ DO THE INTERVIEW: You really don’t want to mess it up here
Do interviews with journalists