Taig Mac Carthy
Entrepreneur, writer, researcher, and composer from the Basque Country. Building ventures and creative projects across technology, healthcare, psychology, and music.
Explore My Work
Automatic Scoring of Atopic Dermatitis using Deep Learning
A publication record on image-based methods for dermatology, with each page separating the reported results from the limits of its study design.
- Retrospective studies of atopic dermatitis, psoriasis, and urticaria
- Methods, results, and dataset limits reported together
- DOI links to the journal or proceedings record

News-Worth Creation: a practical guide to earning news coverage
A hands-on method for identifying a story, drafting a press release, contacting journalists, preparing for interviews, and measuring the coverage that follows. The opening chapters are free to read online; the full edition is available as an eBook.
- The News-Worth Canvas and News Builder worksheets for shaping a story
- Journalist outreach and interview preparation, step by step
- Ten real media examples used to compare story patterns

GIK Live: a blue-wine venture documented in contemporary press
A source-led archive of three ventures, separating first-person role accounts from press coverage, patent records, company information, and peer-reviewed research.
- GIK Live: co-founder role documented by AFP and Blue Ocean Strategy
- Legit.Health: role record linked to public product and research sources
- Hola Plate: Spanish utility-model drawings preserved without health claims

Let's Connect
Interested in speaking engagements, collaborations, or just want to say hello? I'd love to hear from you.
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