News-Worth Creation

The book is divided into two parts. The first part is called Create and offers tools and step-by-step guidelines on how to create remarkable stories and write engaging press releases. The second part is called Show, and covers techniques to get your story published in the media and mechanisms to measure the impact of the media coverage attained.

Part 1: Create

In the first part we will share two tools that we have created:

1. The News-Worth Canvas - A tool for describing, analyzing, and creating remarkable stories
2. The News Builder - A tool for creating killer press releases and perfect news articles in a very systematic and easy way
3. Dinosaurs - Ten examples built on major success cases in the media landscape to make the concepts comparable, easy to understand, and applicable

Part 2: Show

The second part is divided into three sections:

4. Contact - Explaining how to contact journalists and get them to publish articles
5. Perform - A guide on how to conduct interviews and avoid the most common mistakes
6. Measure - Tools and framework to make the most of the media coverage

A Word of Warning

We have been warned of the dangers of this book. The tools and the concepts that we share could be dangerous if they fell into the wrong hands. But here is the thing: this knowledge is already in the wrong hands. There are individuals and companies all over the world that are hacking the media and taking advantage of News-Worth Dynamics to spread their influence with complete disregard to the well-being of society.

Our aim in publishing this book is to level the playfield. We are sharing this knowledge to empower honest and hardworking entrepreneurs by teaching them the same strategies that powerful people use behind closed doors. We want innovators to benefit from the power of a well-built press release, so that they can grow at an amazing rate.

With great power comes great responsibility. So please be responsible with the knowledge you will gain through the following pages.