Hola Plate
A patented non-invasive weight management aid that helps people control their weight by absorbing the grease in their food.
What is Hola Plate?
Food in all its forms, colors and flavors is wonderful. However, we know that greasy food, while delicious, is not the best for your health nor your figure.
The Hola system provides the absorption of up to 200 calories per dish. The technical intricacies behind the absorption mechanism and its patterns are the result of years of research by the promoting team together with the University of the Basque Country.

My role at the company
- Co-founder and CEO
- I came up with the products and led the development process
- I designed the business plan
- I acted as spokesperson for the company and led the efforts to achieve media coverage
Media appearances
Other Ventures
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The startup-winery that created the world's first blue wine, selling over 3 million bottles across 17 countries and becoming the fastest-growing winery of the century.
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Explore my scientific publications, books, and talks.